aimi odell

Art Director AND Designer

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An editorial layout is like a creative puzzle, you have all the pieces and a space and you can play around until you find what aesthetically fits where.

editorial design

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I have always enjoyed styling, whether that be clothing, interiors or products. To me Art Direction is just an extension of that.

Art direction

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Creating an aesthetic identity for a brand or working to evolve it, is a process of exploration.

Branding

When working on projects that focus on information design I get to fully embrace the ‘perfectionist’ in me.

informative design

Working in digital media has given me the chance to development my skills into so many different areas.

digital media

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I get so much joy from taking time to spend on projects that I set myself. It helps to feed my creativity, with no one to appease but me.

Special projects

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